His real name is Olajide Olatunji, but fans know him as KSI, which stands for knowledge, strength, and integrity. Logan Paul and KSI are the two YouTubers who have used the entire online process to market the drink Prime. Have something to tell us about this article? Nobody has complained about the price, that businesss owner, Ameer Khan, told The Sun. Marketed as a sports drink, it's the result of a business venture between former boxing rivals Logan Paul and KSI - real name Olajide William Olatunji. "The Sun", "Sun", "Sun Online" are registered trademarks or trade names of News Group Newspapers Limited. Eddie feels consumer welfare also needs to be taken seriously, particularly with the scenes of aggression in shops. YouTuber, rapper and boxer Olajide . They have a combined YouTube following of almost 40 million people. The drink has been hyped since it was first made available in Asda: to prevent customers from buying bottles with the intention to resell them at astronomically high prices, Asdaset a limit on the product to three per person. Benefits, Risks, and Alternatives, Does Fish Oil Make You Gain Weight? Benefits and Considerations, Wild Growth Hair Oil: The Secret to Strong, Healthy, and Beautiful Hair, Can You Dry Scoop Creatine? The announcement and the release of the product in 2022 was followed by a social media hype associated with these social media personalities, who have tens of millions of followers combined. The drink is Arsenal Football Club's official hydration partner, meaning they have "access to talent and footballers which they do leverage in some of their marketing". Cost of living - latest updates: UK now set for 6.25% interest rate Another store, a Nisa Local in Worcester, was reportedly selling Prime Hydration for 15. What is Prime drink? Staff were forced to limit customers to one bottle per person and then put up notices warning that they had completely sold out soon after. Supply and demand is the key, says Eddie, who is managing director at The 10 Group - a marketing agency which works with the likes of Visa, Red Bull and Costa Coffee. Why is Prime Energy drink so popular? Ingredients - Sportskeeda All rights reserved. For further details of our complaints policy and to make a complaint please click this link: thesun.co.uk/editorial-complaints/, Influencers KSI and Logan Paul teamed up to produce Prime Hydration, Independent Press Standards Organisation (IPSO). While another shop in Surrey has vowed to stop selling the energy drink, after customers complained about the 10 cost. In fact, its become so successful that some stores have taken to labeling the newest strawberry watermelon flavor with security stickers to prevent unpaying customers from taking it home. Sign up for exclusive newsletters, comment on stories, enter competitions and attend events. Certainly, it could be explained in part by the popularity of its founders, two of the most famous YouTube personalities in the world. KSI has expressed dismay that Prime is selling at such high prices and that some fans are encouraging this by paying for it. The sports drink, which was first launched in the United States, is promoted as a "naturally flavored beverage." This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Their massive social media presence sparked a viral obsession amongst their legion of followers Prime Energy drink. Mark's tweet went viral with over 26 million views and 21 thousand likes. A viral range of soft drinks promoted by YouTube stars Logan Paul and KSI flew off UK supermarket shelves in late December 2022. Considering the product can be bought in supermarkets for 2, this huge mark-up in excess of 1000%, did not sit well with one of the pair of influencers. Start your Independent Premium subscription today. 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Prime Hydration Sports Drink 8 Flavors Assorted Variety Pack - Energy Drink, Electrolyte Beverage - Meta Moon, Lemon Lime, Tropical Punch, Blue Raspberry, Orange, Lemonade, Ice Pop & Strawberry Watermelon - 16.9 Fl Oz (8-Pack) Prime: a YouTuber expert explains how Logan Paul and KSI's drink became With restocks selling out as fast as they arrive, it's also spawned a black market with people selling bottles for huge prices online. There is one small defect on some of the fraudulent products, which can be detected by looking closely at the bottles ridged design, she added. My friend gave me one or two boxes. They dont provide any type of online stock system either. The prime energy drink comes with a mixture of Filtered Water, Coconut Water from Concentrate, Citric Acid, Dipotassium Phosphate, Tri Magnesium Citrate, Natural Flavor, Sucralose, and Beta Carotene for Color. Who Is Kieran Hodgson After Prince Andrew Musical Leading Role? Fans of Logan Paul and KSI are allegedly buying bottles of Prime drink for 100. Tom Bastable, who created the app, said: I just made it after Asda stopped allowing customer service to communicate stock over socials. There is now even atracker app thatallows customers to verify stock before visiting stores. Prime is the brainchild of on-court boxing rivals Logan Paul and JJ Olatunji aka KSI. Get involved in exciting, inspiring conversations. 6 months living in the states and the food is honestly making me sick. Were trying so hard to increase the supply as much as possible to try and combat the black-market selling. Fans of KSI and Logan Paul have been spending far above the recommended retail price for Prime hydration drink, which is reportedly being sold at a Wakefield off-licence for 100 a bottle. Then, Aldi stores were left in chaos when shoppers lined up to get the Prime drink when it went on sale at the end of last year. American YouTuber Logan Paul has more than 23 million YouTube subscribers. The caffeine in the drink can help to improve focus and alertness, while the B vitamins help to. The viral 'hydration drink' launched by KSI and Logan Paul explained The drink has become a viral sensation, promoted on YouTube, prompting stores across. Read our, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}. Many believe the reason behind the mass hysteria of just grabbing a bottle is its marketing and promotion by the two former rivals and social media influencers Logan Paul and KSI. The closest place for me to get Prime in stock is Baskingstoke, which is 45 miles away, so I guess thats why people are very excited when they get Prime because its just so hard to find., He added: I know so many people who have yet to even taste Prime, like they havent tried any of the flavours, let alone the new flavours, but yes, any parents watching, this is a good app to try and find some Prime.. Why have the drinks become so popular? Hence, you should know that these energy drinks have caffeine between 86 and 111 mg. Secondly, Logan Paul and KSI are the two influencers of Prime Energy.They have about a hundred million followers, including their YouTube and social media channels. On Twitter last year, KSI added that the beverage was being sold on the black market. Between them,. The brands accomplishments are almost unheard of for a company that launched only a year ago and Prime is also expected to become the official sponsor of FC Barcelona, one of the worlds biggest soccer teams. So what is Prime drink and why are people willing to spend so much on it? The strawberry watermelon flavor, which retails for $29.99 for a 12-pack, is currently sold out online. While some of these flavours are not so run-of-the-mill, the prospect of a fruit drink is not exactly unusual. This account already exists. While that may turn away some potential fans who are off-put by both men's histories, it's better to let products speak for themselves. It was developed by American media personality Logan Paul in collaboration with YouTube rapper and boxer KSI (who has a KSI documentary out in January 2023). Prime drinks: What are they, and what's the cause for concern? VIDEO: People rush to get Prime energy drink in an Aldi supermarket, UKpic.twitter.com/VqoxPP8aVZ. Even when the hydration drink does sell out, we can't imagine it will be long until it returns bigger and better than ever. These are the specific quantities of every ingredient in every serving of this prime energy drink. It has also expanded its operations across all 50 states in America. When Aman Uppal, who runs One Stop Mound Nod, a convenience store in Coventry, got his hands on a case of 48 bottles, he gave the drinks away to locals in exchange for a donation to a local food bank. Before knowing about a prime energy drink, you need to have knowledge about Prime. Since then, many Twitteratis have shared their responses to the fruit-flavored energy drink with the hashtag, #Prime. On eBay, there are numerous Prime drink listings, with prices ranging from the (relatively) cheap end of the scale at around 5.50 for one, to 45 for a pack of three strawberry and watermelon bottles. Separating Fact from Fiction, Mesothelioma Diet: Nutrition and Eating Guidelines for Patients. Runs on the product were also reported at Aldi branches in Gravesend in Kent and in Thornbury near Bradford, among other locations. Enter your password to log in. Why is Prime energy drink so popular? Men between the ages of 18 and 34 years consume the most energy drinks, and almost one-third of teens . KSI and Logan Paul are well-known for their amateur boxing fights against one another. The many-flavored energy drinks have been flying off the shelves and selling quickly out of stock online since their introduction. 2021 Associated Newspapers Limited. There are documented toxicity concerns related to some flavoring agents. Why is Prime energy drink so popular? The viral 'hydration drink It's got coconut water, which provides sugar but not as much as "traditional sports drinks". Excitement around the drink steadily grew after Asda became the first UK supermarket to stock the drink in June, and the unpredictability of stock levels helped fuel the hysteria. Aldi stores in the UK were left in total chaos when shoppers lined up to get YouTubers Logan Paul and KSI's Prime Energy drink that went on sale on Thursday, December 29, 2022. But an app was launched last summer allowing people to stay informed. Heres how Prime became a runaway hit and why fans (or in many cases, their beleaguered parents) are queuing up to hand over such large sums of money for a humble sports drink. In addition, people who are sensitive to caffeine must not use it. The majority of these drinks are consumed by men between 18 and 34. Energy Drinks Are Surging. So Are Their Caffeine Levels. What parents should know about popular Prime energy drinks - ClickOnDetroit In videos showing chaotic scenes, customers were seen trying to get their hands on the drink as staff attempted to control crowds. People have been selling the drinks at inflated prices online, with one woman reportedly buying 12 "packs" or Prime for 1,200. First, it has double the caffeine of rival energy drinks like Monster and Red Bull, which have between 86 and 111 mg. Second, Prime Energy is backed by two popular influencers: Logan Paul and KSI. Logan Paul and KSI, the brand owners, want to make the best zero-sugar cold pop, which may be the best seller for this youth generation. Me and Logan aint made any money from Prime. Shopping platform Ubuy has alerted users to fakes circulating online, and pointed out how the real products differ from the imposters. Logan Paul and KSI are both YouTubers and the creators of Prime hydration drink. One retailer, Wakey Wines, in Leeds, went viral after its owner claimed to be selling cans of Prime Energy a caffeinated drink manufactured by the brand for 100 each. Founded by prominent YouTubers and boxers Logan Paul and KSI, Prime Hydration is nothing short of a phenomenon, so greatly coveted that bottles of the flavoured coconut water are either sold out at retailers or, where they are available, often go for upward of 20 for 500ml. Before knowing about a prime energy drink, you need to have knowledge about Prime. Logan Paul seemingly confirms in email that animal sanctuary found his pet pig 'abandoned in a field', Logan Paul finally met his doppelgnger for the first time: 'This was weird', Brazilian star Whindersson Nunes is Logan Paul's newest boxing opponent, Logan Paul reviews 'Nope,' internet says he's a 'masterclass in not knowing what movies are'. All rights reserved. Why Logan Paul, KSI-backed energy drinks have triggered new health 2021 Associated Newspapers Limited. In it, details of the different social media platform, our target audience, the cost of implementing the plan and the evaluation of the plan. Orange is meh. Drinks are limited to three per customer. Fake products will only have three stick-out ridged patterns, whereas the official product has five.. Compared to most energy drinks, it comes with more caffeine. Although many think of it as an energy drink, Prime is actually a sports drink. If youre looking for an alternative that isnt quite so popular than water is as good as any hydration drink! The BBC is not responsible for the content of external sites. Were trying so hard to increase the supply as much as possible to try and combat the black market selling. Sainsburys is now selling Prime Drink, including a limited edition KSI flavour. It takes months, and it has taken them months to do this. The Top Greta Thunberg Twitter Comebacks After Andrew Tate Burn, {{^disable_secondary_title}} {{#secondary_title}} {{secondary_title}} {{/secondary_title}} {{^secondary_title}} {{title.raw}} {{/secondary_title}} {{/disable_secondary_title}} {{#disable_secondary_title}} {{ title.raw }} {{/disable_secondary_title}}, 2023 GRV Media Ltd. All Rights Reserved. Good ole preferences because grape is awesome imo. The shop was reportedly charging 20 per bottle. Prime (drink) - Wikipedia Monster Ultra comes with zero calories, but every can of Red Bull includes 13 calories. As no shortage of energy drinks is there, do you know what has turned Prime Energy into a phenomenon in a short period? Here are some tweets seen talking about Prime Energy drink. Prime also contains a number of added vitamins and minerals such as vitamin A and vitamin B12. Prime Energy is currently available in the US and will launch in the UK in April. Prime energy drink is a new drink available in the market but in controversy. Why is Prime energy drink so popular? The viral 'hydration drink KSI has been especially vocal about scalpers - and even called out popular TikToker Wakey Wines in a very angry video. Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. So why has Prime become so popular? Why Is Prime Energy Drink So Popular? - Freshered PRIME Hydration contains 10 per cent coconut water, electrolytes and B vitamins and BCAAs and has zero sugar or caffeine and only around 20 calories per bottle, the manufacturers claim. The two became famous as rivals in the ring and, according to their website, launched Primeto showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.. "This is called scarcity marketing. Primes UK website instantly sold out of all flavours, and Asda saw shelves empty as fast as staff could fill them. KSI and Logan Paul have gone from boxing foes to energy drink partners, The hydration drink is available in multiple flavours with its website stating they are caffeine-free. The legal definition of an energy drink in the UK is one that contains 150mg of caffeine per litre or more. What is Prime drink and why is it so expensive? | Evening Standard And when demand is high but supply is short, that's when scalpers can swoop in to make a profit. Costco has also been rumoured to be stocking the drink in coming weeks to if youre lucky enough to find some. Monster Energy Zero Ultra and Zero Sugar have less than 20mg of caffeine in each can.
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